Personal Branding.
Personal Branding for founders and executives who want a clear LinkedIn profile, strong positioning, and visibility that attracts the right people
Scope
Client
Duration
Year
One Brand, Two Audiences
Bianca Gfrei, former 2x VC-backed Founder, wanted to launch her newest project, Founders Who Thrive, in a way that clearly communicated her dual focus: providing executive coaching to high-stakes leaders while building a movement and platform for founder wellbeing. She needed support with rebranding, messaging, and creating a launch strategy that would resonate with both audiences without causing confusion.
Clear Messaging for Everyone
Together, we developed a dual-track communications strategy across LinkedIn and Pinterest, combining story-driven content with executive thought leadership. The strategy supported a shift in perception, positioning Bianca Gfrei as a trusted executive partner while establishing her voice in the space of founder mental and emotional health.
Dual-Track LinkedIn Strategy for Executive and Founder Audiences
This strategy helped Bianca Gfrei clarify her Personal Brand on LinkedIn and other channels, connecting with both founders and executives, leading to a measurable increase in engagement across LinkedIn (XY% increase in profile views, xy% impressions), clearer brand positioning, and a steady pipeline of qualified sign-ups for the REWIRED 6-month program.
LinkedIn and social media strategy services to elevate your brand
