About me.
From Austria. To Anywhere.
I grew up a redhead in Austria, dreaming big (and doubting even bigger). Standing out never went out of style, and over time, I realized it was my greatest advantage.
At 18, I grabbed a suitcase and flew to the US as an au-pair. No plan. No roadmap. Just curiosity, stubbornness, and a mild addiction to adventure. Later, I studied International Business and Economics in Innsbruck, spent two semesters in France, and met the love of my life. Fifteen years later, we’re still partners-in-crime.
My career has been anything but linear. Digital Marketing in industries like welding, construction, and electromobility – each move was an experiment in learning and growth. By my 30s, opportunities from Google, Meta, and Pinterest came knocking. I managed a $30M book of business, worked with brands like Disney and Vodafone, and learned a simple truth: visibility and clarity are everything. No matter how good your work is, it only matters if people can see it.
Somewhere in all that, I realized I didn’t just want to help brands shine. I wanted to help people like me, talented, ambitious, sometimes unsure, step into the spotlight without shouting, pretending, or losing themselves along the way.
I work with ambitious people and brands to create work that’s clear, meaningful, and built to last.
Whether it’s a global brand or a small venture, I value every partnership built on trust, intention, and shared vision.
The 2025 Club® exists to show less can actually do more.
Frustrated by noise, oversharing, and strategies that don’t work? We help people and teams cut through the clutter with clarity, intention, and results.
